41+ Business models
41+On-line and Off-Line Business Models for Startups – and revamped businesses:
Lauren M. Riellyand Neville Christie.
What’s a business model?
A business model refers to how a business makes money and how the business creates value.
That is, a business model combines business cash-flow and development of assets and resources with a core purpose in the market place. As we develop our business models we remember that the prime role of us as entrepreneurs is to create resources where none existed before – or at least none existed for that particular business of ours.
Where we can create those resources at zero cost, we’re well ahead.
After you have evidence you’ve got a real opportunity on hand, and then designed your business, you need to further overlay how this business is going to be commercially sustainable.
The 9-step model by Alex Osterwalder and his business canvass is highly useful here. To this we also add Business [and/or Personal] Purpose, to give us a 10-step model.
Specific business models others have developed
- Marketplace Exchange (Trade Exchange Canada)
- Buy/Sell Fulfillment (Zaarly – helps you buy and sell with people around you)
- Demand Collection System (Priceline.com – name your own price)
- Auction Broker (eBay)
- Transaction Broker (PayPal, Escrow.com)
- Distributor (Spotify – a new world of free music)
- Search Agent (Shopbot – where Australians compare prices)
- Virtual Marketplace (Amazon)
- Portal (Yahoo!)
- Classifieds (Seek, Craigslist)
- User Registration (Australian Financial Review)
- Query-based Paid Placement (Google, Yahoo!)
- Contextual Advertising / Behavioural Marketing (facebook)
- Content-Targeted Advertising (Google)
- Intromercials (CBS)
- Ultramercials (Salon in coop with Mercedes)
- Virtual Merchant (Amazon)
- Catalog Merchant (Lands’ End)
- Click and Mortar (Barnes & Nobel)
- Bit Vendor (Apple iTunes Music Store)
- Banner Exchange (The Banner Exchange)
- Revenue Sharing (app development)
- Metered Usage
- Metered Subscriptions (ISPs)
- Advertising Networks (DigitalNiche)
- Audience Measurement Services (worm marketing)
- Incentive Marketing (Shop-A-Docket)
- Metamediary (MetaMediary)
- Content Services (FilmOn)
- Person-to-Person Networking Services (LinkedIn)
- Trust Services (Truste)
- ISPs (iinet)
- Open Source (Red Hat)
- Open Content (Wikipedia)
- Public Broadcasting (ABC Australia)
- Social Networking Services (Posterous)
- Brand Integrated Content
Business Model Cocktails
- Gidsy.commixes AirBnb with experiences – A platform where people can book activities organized by locals.
- LuckyAnt.commixes Kickstarter with Local Businesses – A crowd-funding platform to invest in local entrepreneurs.
- 24Symbols.commixes Spotify with books – A subscription service where people pay a monthly access fee to a library of eBooks.